gain a deeper understanding of the barriers that prevent homeowners from adopting drought-tolerant landscaping\u201d and then \u201cdeveloped strategies to address the challenges [they] uncovered.\u201d<\/span><\/p>\n <\/p>\n
The Methodology:\u00a0<\/b><\/h4>\n
The student team used both qualitative and quantitative research methods to gain a deep understanding of key stakeholders before moving on to designing solutions and behavior change initiatives. Their research included 11 interviews, including professional landscapers, LA county residents, Three Valleys employees, and professors. They also went to the Claremont Farmers Market to engage in conversation with local homeowners and get a better sense of attitudes and behaviors surrounding drought-resistant landscaping in the LA county community. Finally, the team developed a survey with the goal of collecting \u201c(1) data that would help us characterize the audience of [their] deliverables and (2) data that would be useful for TVMWD to understand the types of people in their jurisdiction area.\u201d The survey had a total of 79 responses, and asked questions such as, \u201cWhat functionality is most important to you in a private outdoor space?\u201d and \u201cWhat features do you associate with a <\/span>beautiful<\/span><\/i> outdoor space?\u201d<\/span><\/p>\n <\/p>\n
The Key Stakeholders:\u00a0<\/b><\/h4>\n
As the team synthesized their research and began to find patterns and insights, two key personas emerged as the most important to enacting change:\u00a0<\/span><\/p>\n <\/p>\n
Residents with turf grass who \u201chave likely noticed the changes going on around them but are unlikely to change themselves for a number of reasons. These may include an aesthetic attachment to turf grass, perception of it as a status symbol, more functional considerations like its use by pets or children, or the sheer cost of replacement.\u201d\u00a0<\/span><\/p>\n <\/p>\n
6th grade students, who know about the drought issues in California but struggle to make the connection between their own lawns and the broader water crisis.\u00a0<\/span><\/p>\n <\/p>\n
The Key Insight:\u00a0<\/b><\/h4>\n
The students realized that both of these groups were not actively pursuing drought-tolerant landscape options because they understood the problem, but did not see it as their responsibility to fix it. They were not making the connection between their personal lives and lawns, and broader environmental challenges like drought in Southern California, or, if they were, they weren\u2019t yet motivated to change.\u00a0<\/span><\/p>\n <\/p>\n
Thus, the design solution was about a combination of inspiration and introducing elements of personal agency, personal benefit, and personal responsibility. It was about taking a broad and intimidating challenge like drought and helping individuals in the Claremont community see that they were a part of the path to a more sustainable future. In the solutions you\u2019ll read about below, the student team leaned into dreaming and inspiring rather than shaming.\u00a0<\/span><\/p>\n <\/p>\n
The Design Solution:\u00a0<\/b><\/h4>\n
Once the team understood key stakeholders and community members\u2019 needs on a deeper level, they set out to create solutions that \u201caddressed their needs and leveraged their values.\u201d They designed two key prototypes:<\/span><\/p>\n <\/p>\n
The first prototype is a messaging campaign designed to \u201cpersuade middle to upper level income households living around the Claremont area to turn their lawn into more drought tolerant landscapes.\u201d The team used social norms messaging strategies as well as focusing on how they wanted their audience to <\/span>feel<\/span><\/i> when looking at the campaign designs. They intentionally highlighted the benefits of the behavior they were seeking, rather than shaming people with turf lawns.\u00a0\u00a0<\/span><\/p>\n <\/p>\n
For their second prototype, the team collaborated with Pomona\u2019s \u201cOutdoor Science Education\u201d course in order to create a curriculum about drought-tolerant landscapes for 6th grade children. The curriculum was designed in response to the persona the team observed of the 6th grade student who knows about drought issues in California but struggles to make the connection between their own lawn and the broader water crisis.\u00a0<\/span><\/p>\n <\/p>\n
The goal of the lesson plan they designed is to educate middle schoolers about the impact of watering and maintaining turf lawns, and to introduce them to a variety of inspiring and fun drought-tolerant lawn alternatives.The curriculum is both informative and imaginative, teaching kids about their neighborhoods and communities and then asking them to design and dream up their own unique drought-resistant lawns.\u00a0<\/span><\/p>\n <\/p>\n
The Impact:\u00a0<\/b><\/h4>\n
In April of 2023, nine folks in the Pomona\u2019s Outdoor Science Education course taught the drought-tolerant landscape lesson the team designed to a group of 33 6th Grade Students from Mountain View Elementary School. As the team explains, \u201cIn addition to this lesson being taught for these students, it will be in rotation for all of the future years of this Pomona course. By getting these students to begin observing the yards in their neighborhoods and to begin talking about these concepts, it is bound to enact change.\u201d\u00a0<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Design For Environmental Behavior Change [S23] Partner: Three Valleys Municipal Water District (TVMWD) The Challenge: Inspire Claremont residents to adopt drought-tolerant lawns and landscaping solutions\u00a0 The Design Solution: Curriculum to […]<\/p>\n","protected":false},"author":211,"featured_media":5203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-4754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curricular"],"acf":[],"yoast_head":"\n
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