{"id":5201,"date":"2025-07-14T10:30:28","date_gmt":"2025-07-14T17:30:28","guid":{"rendered":"https:\/\/colleges.claremont.edu\/thehive\/?p=5201"},"modified":"2025-08-11T12:45:06","modified_gmt":"2025-08-11T19:45:06","slug":"design-equity-blonding-innovation-with-edulis-labs","status":"publish","type":"post","link":"https:\/\/colleges.claremont.edu\/thehive\/design-equity-blonding-innovation-with-edulis-labs\/","title":{"rendered":"Advanced HCD: Blonding Innovation with Edulis Labs"},"content":{"rendered":"

This Spring, Professor\u00a0Asha Srikantiah’s<\/strong>\u00a0Advanced Human-Centered Design class\u00a0<\/strong>partnered with\u00a0Edulis<\/em><\/strong>, a new material science company reinventing hair color,\u00a0founded by Pomona alum\u00a0Nina Warner<\/strong>\u00a0(’17), to assist with introducing a new product to market.<\/p>\n

The product,\u00a0NovaBlonde<\/em><\/strong>, is Edulis\u2019s first major launch. NovaBlonde is a professional-grade hair pigment lightener designed to cause 95% less damage than traditional bleach. Nina’s chemistry background\u00a0and her PhD research at Cambridge led to the development of the product, which\u00a0offers a science-driven solution to an age-old challenge in haircare: how to lighten hair without chemical damage to the customer, the stylist, and the environment.<\/p>\n

Students worked in small teams throughout the semester to bring a human-centered lens to the Edulis go-to-market strategy. Each team took a different approach to designing the launch of the Edulis brand, ranging from\u00a0in-salon customer experiences to creating educational models for professional colorists. They created\u00a0launch\u00a0marketing strategies, identified\u00a0key early adopters, and developed implementation strategies. Over ten weeks, students brainstormed, prototyped, tested, and pitched ideas directly to the Edulis team. Nina’s feedback illuminated that working with students brought fresh creativity and real value to the early stages of her startup. \u201cThe students\u2019 ideas weren\u2019t just interesting. They were thoughtful, detailed, and immediately useful,\u201d she said.<\/p>\n

Beyond contributing to the startup\u2019s momentum, the partnership\u00a0gave students first-hand entrepreneurial\u00a0experience and a look at the mix of uncertainty, ambition, and real-world problem solving that drives new ventures. Nina sees entrepreneurship as a practical bridge between personal passion and meaningful impact. \u201cBuilding something new isn\u2019t just about starting a business, it\u2019s about using your unique knowledge and experiences to make something that genuinely improves people\u2019s lives,\u201d she said. \u201cThere\u2019s no more fulfilling purpose than using what you know to create positive change in the world. It\u2019s risky, but incredibly rewarding.\u201d After the presentations, the Edulis team was glowing with excitement about using several student-generated concepts in their upcoming brand launch.<\/p>\n

____________________________________________________________________<\/p>\n

by Salina Mu\u00f1oz<\/p>\n","protected":false},"excerpt":{"rendered":"

This Spring, Professor\u00a0Asha Srikantiah’s\u00a0Advanced Human-Centered Design class\u00a0partnered with\u00a0Edulis, a new material science company reinventing hair color,\u00a0founded by Pomona alum\u00a0Nina Warner\u00a0(’17), to assist with introducing a new product to market. The […]<\/p>\n","protected":false},"author":245,"featured_media":5167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-5201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curricular"],"acf":[],"yoast_head":"\nAdvanced HCD: Blonding Innovation with Edulis Labs - The Hive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/colleges.claremont.edu\/thehive\/design-equity-blonding-innovation-with-edulis-labs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advanced HCD: Blonding Innovation with Edulis Labs - The Hive\" \/>\n<meta property=\"og:description\" content=\"This Spring, Professor\u00a0Asha Srikantiah’s\u00a0Advanced Human-Centered Design class\u00a0partnered with\u00a0Edulis, a new material science company reinventing hair color,\u00a0founded by Pomona alum\u00a0Nina Warner\u00a0(’17), to assist with introducing a new product to market. 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